small business saturday
With all the local merchant open houses, sales events and personalized service cheerfully provided, it certainly shouldn’t be difficult for all of us to participate in “Small Business Saturday” on Nov. 30. The concept is quite simple: Visit and patronize those businesses that employ our neighbors and reinvest our money close to home. Small businesses employ about half of all private sector employees and for every $100 spent with a small business, $68 returns to the community. We are joining thousands across this great country in asking you to support those shops and restaurants that are the heartbeat of our community and local economy. Good things happen throughout your community and to the various organizations that make it such a great place when you invest in your town by buying locally. In the most positive way it truly epitomizes the age-old axiom “what goes around, comes around.”
The $100 shopping challenge
With the holiday season fast approaching, we’d be remiss if we didn’t challenge our readers to once again earmark $100 to spend locally.
It’s a simple concept that is worth its weight in gold: If each of our newspaper readers — yes, you — spend at least $100 shopping at home this holiday season, that would pump more than $1.8 million into Plumas County’s economy, and that’s based on a conservative average of just two readers per newspaper.