adding the latest technology
We invite you to take a close look at your newspaper; chances are you will see a noticeable overall improvement in the quality of our printing. You’ll note the pictures are clearer and show more detail, as do the full-color photos and ads.
These improvements came as a result of an investment we’ve made in a computer-direct-to-plate system that eliminates our darkroom and its traditional film processing. This state-of-the-art system, which we brought online two weeks ago, lets us take the images of our newspaper pages created on our Mac computers and send those images directly to an aluminum plate to be used on our presses for offset printing.
Prior to implementing this new system, we used a tedious and expensive process involving our darkroom where we took that same electronically created page from the computer, made a full-size laser-printed copy and sent that page into our darkroom. There we took a picture of that page using a large static camera and developed the film. Then we had to take the negative and transfer that page’s image onto an aluminum plate.
“Eliminating that middle step of using the darkroom process takes the quality of our printing to the highest and most consistent level possible,” said Cobey Brown, this newspaper’s vice president and operations manager. In addition to improved quality, he said, eliminating the darkroom will save money over time on materials and will also free up one of the two employees required by the old process. That person will now be available for other tasks.
Knowing it will take several years to realize the return on our investment is a testament to the long-term commitment we have to being the primary and reliable source for news and advertising in the communities we serve (see our editorial in this edition for more on that).
Also, a special thanks to Plumas Bank for handling the financing for us and living up to its motto: “Local people serving local needs!”
twenty-eight years and counting
Rock and Cindy Wood are celebrating their 28th year in business with Wood’s Fire and Emergency Services on Highway 70in Portola. The couple started the business in Truckee and moved its corporate offices to Portola 13 years ago. The Woods said they have provided government agencies with tactical engines, water tenders, gel units, equipment washdown units and trained staff that have fought more than 700 wildland fires in 22 states. “We strive to hire locally. We have helped train and do some training with our local fire departments.” They added that with the defensible space requirements for homeowners, they have been able to keep many of their local firefighters employed with thinning, yard clean—up, project burns and brush cutting over the past 15 years.
pumpkin carving contest
Wynter Willow in Chester is hosting a pumpkin carving contest. There are three age groups: seven and under; eight to 15 and 16 to adult. Pumpkins need to be turned in Wynter’s Main Street store by Oct. 28 and the winning pumpkins will be displayed during the Merchant Tick or Treat festivities on Oct. 31. Pumpkins will be available for purchase at Wynter Willow on Oct. 18, but they don’t have to be purchased there to enter the contest.