Business Scene for the week of 2/14/2013

new manager at Sierra Super stop

Sierra Energy has hired Kurt Grammer as the new manager of the Sierra Super Stop (formerly Dollard’s) in Portola. Many knowKurt from the Pizza Factory in Portola, which he owns with his brother Kent. We should also note that Lance Benbow was hired a few monthsago as the assistant manager of the gas station and very well-stocked food and mini mart on Sierra Avenue (Highway 70).


western winter sports show

The ladies at Main Street Styles in downtown Quincy’s garment district have just returned from a buying trip in Reno. They attended the Northern California preview of the Western Sports Association’s winter show. The store’s manager, Ashley Stevenson, said they purchased an assortment of fashionable men and women’s outdoor clothing and shoes for next winter that simply “looks amazing.”


aspen grill opens in portola

Claire and Joel Allen have opened the Aspen Grill at 448 W. Sierra St. (Highway 70) in Portola.The newly remodeled restaurant is spacious and comfortable and featuresan extensive and eclectic menu for breakfast and lunch, ranging fromclassic American fare to Asian-influenced dishes. Everything is house-made, using the freshest ingredients available. It’s currentlyopen from 7 a.m. to 3 p.m. daily but stay tuned: they will be opening for dinner soon. The Allens, who have lived in Portola for six years, also own and operate Joel’s Auto Repair.


something to brag about

Here is some information we’d like to share about community newspapers similar to the one you are holding in your hand at this moment.

Results from a recent readership survey showed nationally that 74 percent of those surveyed read community newspapers and on an average share their paper with 2.33 people. They spend about 39 minutes reading their local paper. Forty-eight percent say they never read local news online — only 11 percent say they read local news very often online.

Thirty-three percent of those surveyed say they read local education/school news often in their newspaper while 68 percent never read school news online and 70 percent say they never read local sports online.

Here’s a quick look at how that national survey compares with our most recent survey of our Lassen and Plumas readers:

Of those we surveyed, more than 75 percent say they always read page one news; only 2 percent said they never read it. More than 50 percent read the editorials, while only 5 percent never read editorials. Same number read the letters to the editor, again with only 5 percent saying they never read them.

It came as no surprise that advertising messages are read very well too — a fact supported by regular testimonials from our business partners who directly benefit from that readership.

Ninety-two percent always read the classified ads with 77 percent reading the real estate ads; 78 percent read the ad inserts; 77 percent read sales ads; and legal notices are read by 72 percent of those responding.

Local newspapers continue to be the primary source for news and information about a local community, said 52 percent of those surveyed nationally. The next best source runs a distant second: friends and relatives at 16 percent with 7.4 percent getting that information from the Internet and 6 percent from local radio.

For our local businesses, this newspaper continues to prove we are your best advertising investment, bar none!

For our readers, this newspaper is your complete source for accurate news and information about this community — we’re your best eyes and ears, we’re the best well-trained watchdogs you’ve got!

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