As we prepare to enjoy the Thanksgiving holiday this week, the Christmas shopping season begins in earnest with a mad rush to buy all those colorful presents we stash under our brightly decorated Christmas trees to surprise our family, friends and loved ones.
This holiday season, we once again challenge each of our newspaper readers — yes, you — to spend at least $100 shopping at home this holiday season. If we all did that it would pump more than $1.8 million into Plumas County’s economy. And that’s based on a conservative average of just two readers per newspaper.
It’s a simple concept that we first introduced four years ago. We also mentioned it last week in the Business Scene column of this newspaper — and that is because it has proven to be worth its weight in gold.